Managing CSR implementation in SMEs through differentiated networks
Résumé
The objective of the communication is to propose an analytical framework for the management of CSR (Corporate Social Responsibility) implementation within SMEs. For SMEs, the CSR issue appears to be a key strategic challenge but due to resource and competence constraints and limitations, managers face a complex task of concrete implementation. In order to craft this framework, the research combines two relevant strands of research that have been devoted to the subject of CSR implementation. The first one is mainly represented by the work of Maon, Lindgreen and Swaen (2009) about the topic of innovation phases. Through the elaboration of an analytical framework, these authors identify qualitative steps which differentiate levels of interactions and network configurations, thus providing interesting insights on the subject in its dynamics aspects. The second one, in line with the work on innovation networks and innovation management (Conway and Steward, 2009; Håkansson et al., 2004) shows the importance of network configurations and multiplexity (i.e. intertwined networks of relationships that contribute to innovation adoption) for the understanding of innovation. Finally the research proposes a syncretic perspective on the topic of CSR implementation in SMEs grounded in the network and innovation management literature.
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Sauvée Coulibaly Abdirahman 2013 IMP Atlanta.pdf (608.61 Ko)
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