The present paper deals with changes in Scandinavian paganism in Early Rus’ taken through the evolution of its material culture. The author compares different kinds of amulets found in Scandinavia and Eastern Europe. The rarity of several categories of Scandinavian amulets in Rus’ should be explained by the character of the presence of the Vikings in Rus’. The differences between archаeological materials and attested changes show us the process of acculturation of the Scandinavian in Eastern Europe and background of the Christianization of Early Rus’.