Introduction to the Special Issue: Forms and Effects of 'distancing' on Consumer Behaviors and Business Practices: Towards Coping Strategies and New Consumption Trends in a Pandemic Context - Normandie Université
Article Dans Une Revue Journal of Marketing Management Année : 2021

Introduction to the Special Issue: Forms and Effects of 'distancing' on Consumer Behaviors and Business Practices: Towards Coping Strategies and New Consumption Trends in a Pandemic Context

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hal-04470109 , version 1 (21-02-2024)

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Wided Batat. Introduction to the Special Issue: Forms and Effects of 'distancing' on Consumer Behaviors and Business Practices: Towards Coping Strategies and New Consumption Trends in a Pandemic Context. Journal of Marketing Management, 2021, 37 (17-18), pp.1691-1711. ⟨10.1080/0267257X.2022.2046135⟩. ⟨hal-04470109⟩
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