Conference Papers
Year : 2021
Fatiha Boukouyen : Connect in order to contact the contributor
https://normandie-univ.hal.science/hal-03469876
Submitted on : Wednesday, December 8, 2021-12:03:11 AM
Last modification on : Wednesday, September 20, 2023-3:36:06 PM
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- HAL Id : hal-03469876 , version 1
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Fatiha Boukouyen, Hyunju Shin, Bo Dai. Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences. Society for Marketing Advances, Nov 2021, Orlando, United States. ⟨hal-03469876⟩
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