Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences - Normandie Université Access content directly
Conference Papers Year : 2021

Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Hyunju Shin
  • Function : Author
Bo Dai
  • Function : Author
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hal-03469876 , version 1 (08-12-2021)

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  • HAL Id : hal-03469876 , version 1

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Fatiha Boukouyen, Hyunju Shin, Bo Dai. Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences. Society for Marketing Advances, Nov 2021, Orlando, United States. ⟨hal-03469876⟩
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