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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2020

The challenges of positioning a national academic journal. The case of Recherche et Applications en Marketing

Abstract

Recherche et Applications en Marketing was created in 1986 and quickly became a benchmark academic journal among the francophone community. While it is now facing a decisive period during which the sustainability of its existence requires broadening its readership to the international sphere, being published in English is necessary but not sufficient to stand out in a landscape that already has many general journals. The need to find an axis of differentiation while respecting the dominant scientific formalism can lead to favouring, in a given context, the most relevant and precise definition (and therefore the most valid measure) of the fundamental constructs that structure a field of research.
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Dates and versions

hal-03116209 , version 1 (20-01-2021)

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Joël Bree. The challenges of positioning a national academic journal. The case of Recherche et Applications en Marketing. Recherche et Applications en Marketing (English Edition), 2020, pp.205157072097607. ⟨10.1177/2051570720976079⟩. ⟨hal-03116209⟩
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