The price-perceived quality relationship: A meta-analytic review and assessment of its determinants - Normandie Université Access content directly
Journal Articles Marketing Letters Year : 2007

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Abstract

The authors conducted a meta-analysis of study results on the priceperceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.

Dates and versions

hal-02990424 , version 1 (05-11-2020)

Identifiers

Cite

Julian Hofmann, Michel Clement, Franziska Völckner, Thorsten Hennig-Thurau. The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. Marketing Letters, 2007, 18 (3), pp.181-196. ⟨10.1007/s11002-007-9013-2⟩. ⟨hal-02990424⟩

Collections

COMUE-NORMANDIE
166 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More