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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2015

Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Abstract

On the basis of knowledge acquired in psychology, this work aims to reflect on the sources of graphic language and how this language can be mobilized in research on child consumers. It provides a methodological framework and legitimizes the use of graphic language by suggesting three ways of structuring data collection (guided drawing, oriented drawing, free drawing) and two techniques for analyzing the corpus according to the research objectives.
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hal-02180673 , version 1 (11-07-2019)

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Pascale Ezan, Mathilde Gollety, Valérie Hemar-Nicolas. Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers. Recherche et Applications en Marketing (English Edition), 2015, 30 (2), pp.78-96. ⟨10.1177/2051570715577942⟩. ⟨hal-02180673⟩
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