Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes - Normandie Université Access content directly
Conference Papers Year : 2009

Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

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hal-02071227 , version 1 (18-03-2019)

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  • HAL Id : hal-02071227 , version 1

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Bernard Cova, Pascale Ezan. Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes. Association for Consumer Research Conference, Oct 2009, Pittsburgh, United States. ⟨hal-02071227⟩
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