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Conference Papers Year : 2010

The aesthetic experience: characteristics, antecedents and consequences for consumer attitude and behaviour

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hal-02069417 , version 1 (15-03-2019)

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  • HAL Id : hal-02069417 , version 1

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Pascale Ezan, Joëlle Lagier. The aesthetic experience: characteristics, antecedents and consequences for consumer attitude and behaviour: Application to children between 7 and 12 years old. Informs Marketing Science, Jun 2010, Cologne, Germany. ⟨hal-02069417⟩

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