Conference Papers
Year : 2014
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https://normandie-univ.hal.science/hal-02069007
Submitted on : Friday, March 15, 2019-2:02:04 PM
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- HAL Id : hal-02069007 , version 1
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Pascale Ezan, Catherine Lejealle, Dutot V.. Suivre des marques sur Facebook : Un dispositif éclairant la relation aux marques des digital natives. 30ème congrès international de l'Association Française de Marketing, May 2014, Montpellier, France. ⟨hal-02069007⟩
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