The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand - Normandie Université Access content directly
Conference Papers Year : 2001

The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

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hal-02052235 , version 1 (28-02-2019)

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  • HAL Id : hal-02052235 , version 1

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Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩
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