Journal Articles
Innovative Marketing
Year : 2005
Joël Brée : Connect in order to contact the contributor
https://normandie-univ.hal.science/hal-02048397
Submitted on : Monday, February 25, 2019-3:13:34 PM
Last modification on : Monday, November 14, 2022-2:56:07 AM
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- HAL Id : hal-02048397 , version 1
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Gaëlle Pantin-Sohier, Alain Decrop, Joël Bree. An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality. Innovative Marketing , 2005, 1 (1), pp.69-80. ⟨hal-02048397⟩
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