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Journal Articles Innovative Marketing Year : 2005

An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

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hal-02048397 , version 1 (25-02-2019)

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  • HAL Id : hal-02048397 , version 1

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Gaëlle Pantin-Sohier, Alain Decrop, Joël Bree. An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality. Innovative Marketing , 2005, 1 (1), pp.69-80. ⟨hal-02048397⟩
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