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Book Sections Year : 2018

Life Stories and Marketing: Application on Child Socialization of Socially Responsible Consumption: An Abstract

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hal-02046954 , version 1 (23-02-2019)

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Céline Hay, Joël Bree. Life Stories and Marketing: Application on Child Socialization of Socially Responsible Consumption: An Abstract. Nina Krey; Patricia Rossi. Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science., Springer, pp.355-356, 2018, ⟨10.1007/978-3-319-99181-8_112⟩. ⟨hal-02046954⟩
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