Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging - Normandie Université Access content directly
Conference Papers Year : 2017

Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging

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hal-02022282 , version 1 (17-02-2019)

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  • HAL Id : hal-02022282 , version 1

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Manel Mzoughi, Joël Bree. Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging. 22nd International Conference on Corporate and Marketing Communications, Challenges of Marketing Communications in a Globalized World, May 2017, Saragosse, Spain. ⟨hal-02022282⟩
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