Journal Articles
Gestion 2000
Year : 2013
Sabrina Mommolin : Connect in order to contact the contributor
https://normandie-univ.hal.science/hal-02019501
Submitted on : Thursday, February 14, 2019-3:45:38 PM
Last modification on : Wednesday, March 9, 2022-3:50:02 PM
Dates and versions
Identifiers
- HAL Id : hal-02019501 , version 1
Cite
Stéphane Mallet, C. Rouen-Mallet, Pascale Ezan. Les apports du brand content à l'amélioration de l'image d'une marque : le cas SNCF. Gestion 2000, 2013, 30 (3), pp.49-68. ⟨hal-02019501⟩
Collections
69
View
0
Download