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Article Dans Une Revue Review of Managerial Science Année : 2022

The Digital Transformation of a Traditional Market into an Entrepreneurial Ecosystem

Y. Song
  • Fonction : Auteur
Octavio Escobar
U. Arzubiaga
  • Fonction : Auteur
A. de Massis
  • Fonction : Auteur

Résumé

Information and Communication Technologies (ICT) are transforming the business models and entrepreneurial ecosystems of different economic activities. As a result, the survival of some of these activities, especially physical markets, is under threat. This article aims to shed light on the distinct e-commerce mechanisms of wholesale markets that enable transforming and upgrading their ecosystem. The study combines insights from the scholarly debate on ecosystems, wholesale markets, and e-commerce with the empirical findings of a case study (a wholesale fruit market in Chongqing, China). By exploring the mechanisms and outcomes of e-commerce, this article shows that ICT adoption can be a threat as well as an opportunity for wholesale markets. On the one hand, transaction costs and marketing channel power might make physical wholesale markets less attractive for wholesalers and customers. On the other hand, network effects and business model innovation can enhance the traditional wholesale advantages of physical markets, in turn transforming and upgrading this traditional ecosystem into an entrepreneurial one. \textcopyright 2021, The Author(s), under exclusive licence to Springer-Verlag GmbH, DE part of Springer Nature.

Dates et versions

hal-04435629 , version 1 (02-02-2024)

Identifiants

Citer

Y. Song, Octavio Escobar, U. Arzubiaga, A. de Massis. The Digital Transformation of a Traditional Market into an Entrepreneurial Ecosystem. Review of Managerial Science, 2022, 16 (1), pp.65-88. ⟨10.1007/s11846-020-00438-5⟩. ⟨hal-04435629⟩
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