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Article Dans Une Revue Tourism Recreation Research Année : 2023

`You Wouldn't Want to Go There': What Drives the Stigmatization of a Destination?

H. Sojasi Qeidari
  • Fonction : Auteur
S. Seyfi
  • Fonction : Auteur
C.M. Hall
  • Fonction : Auteur
T. Vo-Thanh
  • Fonction : Auteur

Résumé

In a highly competitive market, managing the quality of destination image is a major concern for tourism marketers and policymakers. Negative connotations attached to a destination can potentially produce forms of stigma and lead to the stigmatization of a destination. Research on stigmas attached to tourists or tourism practitioners has gained growing scholarly attention; however, empirical knowledge on the stigmas associated with a place (spatial stigma) and the underlying factors driving the stigmatization of a destination is yet to be developed in tourism literature. To fill this gap and grounded in a multidisciplinary literature on the stigma-place nexus, this study explores the stigmatization of Iran through an analysis of in-depth interviews with the representatives of country's key tourism informants. The findings of the qualitative study demonstrated how Iran's destination identity is contested. Six reinforcing forms of stigmas were identified: political, religion, security, hygiene, performance and regional stigmas. The study concludes that destination stigma is a multi-dimensional phenomenon that manifests in different ways depending on where it is generated, encountered and experienced. In adopting a more contextual approach the study offers several new perspectives on stigma production, negotiation and resistance in tourism destinations. \textcopyright 2023 Informa UK Limited, trading as Taylor & Francis Group.
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hal-04433899 , version 1 (30-05-2024)

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H. Sojasi Qeidari, S. Seyfi, C.M. Hall, T. Vo-Thanh, Mustafeed Zaman. `You Wouldn't Want to Go There': What Drives the Stigmatization of a Destination?. Tourism Recreation Research, 2023, ⟨10.1080/02508281.2023.2175561⟩. ⟨hal-04433899⟩
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