Forced transformation of the business models of the historical players in home delivery -The cases of La Poste (France) and Yamato Group
Résumé
La Poste Group and Yamato Group represent historical players in home delivery services
in France and Japan, respectively. Each deeply integrated into their national
environments, these groups center their core business around home delivery but are
progressively evolving their offerings to adapt to societal demands (environmental and
social). Therefore, it is intriguing to explore the origins of their home delivery services
and their unique features, through their business model. A business model (BM) or
business framework can be defined as « the set of which activities a firm performs, how
it performs them, and when it performs them as it uses its resources to perform activities,
given its industry to create superior customer value” (Afuah 2004, 9). Hamel (1998)
identifies four components of the business model: strategic axis, strategic resources,
customer interface, and partnership network. These components are interconnected. In
logistics, according to Björklund et al. (2017, 38), it incorporates activities throughout the
supply chain, notably the internal and external coordination of goods flows. Regarding
home delivery, the BM adapts to the specificities of the service offered. Moreover, more
and more organization integration innovation at the core of their BM and the concept of
BMI (Business model of Innovation) we developed. Through 2 case studies of the BM of
LaPoste Group in its delivery activity (excluding banking and insurance) and Yamato
Group, , we will analyze the components of the BM for home delivery in an
environmentally changing context and address the question of the type of BM developed.
Based on an in-depth qualitative analysis of abundant secondary data on both groups
(annual reports, websites, academic and press articles, official press releases…) and
expert interviews, we will identify common and unique elements to each model and study
the evolution of these business models and their characteristics and limits.
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