Naming rights sponsorship in Europe: Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1 - Normandie Université Access content directly
Journal Articles AILA Review Year : 2021

Naming rights sponsorship in Europe: Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1

Cornelia Gerhardt
  • Function : Author
Ben Clarke
  • Function : Author
Justin Lecarpentier
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Dates and versions

hal-03706592 , version 1 (27-06-2022)

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  • HAL Id : hal-03706592 , version 1

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Cornelia Gerhardt, Ben Clarke, Justin Lecarpentier. Naming rights sponsorship in Europe: Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1. AILA Review, 2021. ⟨hal-03706592⟩
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