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            <title xml:lang="fr">L’impact de la couleur sur les croyances, les préférences, le risque perçu et l’attitude des enfants envers un produit alimentaire</title>
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                <title xml:lang="fr">L’impact de la couleur sur les croyances, les préférences, le risque perçu et l’attitude des enfants envers un produit alimentaire</title>
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                <term xml:lang="en">Belief</term>
                <term xml:lang="en">Child consumer</term>
                <term xml:lang="en">Color</term>
                <term xml:lang="en">Food product</term>
                <term xml:lang="en">Perceived risk</term>
                <term xml:lang="fr">Couleur</term>
                <term xml:lang="fr">Enfant consommateur</term>
                <term xml:lang="fr">Croyances</term>
                <term xml:lang="fr">Risque perçu</term>
                <term xml:lang="fr">Préférences</term>
                <term xml:lang="fr">Produit alimentaire</term>
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              <p>The contributions in consumer socialization stress that the color affects the process of data processing of the children and contributes to the formation of their attitude towards the product.  Nevertheless,  the  literacy is especially related to the  color of  the packaging. Prolonging  this  work, our paper highlights the impact of  the color  of  the  product  on  the beliefs, the preferences, the perceived risk and the attitude towards a food product ie the syrup of  fruit. The  first  results underline  that the color influences the attitude of the child  towards the product and in particularly its desire for consuming this product.</p>
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              <p>Les recherches en socialisation du consommateur convergent pour souligner que la couleur  affecte  le  processus  de  traitement  de  l’information  des  enfants  et  contribue  à  la formation de leur  attitude envers le produit. Néanmoins, ces recherches ont surtout porté sur la couleur des packagings. Prolongeant ces travaux, notre papier s’intéresse à l’impact de la couleur du produit sur les croyances, les préférences, le risque perçu et l’attitude envers un produit alimentaire à savoir le sirop de fruit. Les premiers résultats obtenus montrent qu’une variance  de  la  luminosité  du  sirop  influence  l’attitude  de  l’enfant  envers  le  produit  et conditionne en particulier son envie de consommer ce produit.</p>
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